This chapter’s predominant focus is on how the critical theory views the effects of corporately produced commercial media, and non-commercial media on the Internet. Non-corporate news is the production of information that does not occur within the confines of the commercial sector. It is not constrained by the marketplace.
In the following, I will be looking into the differences of the effect of corporate news, and non corporate news, as well as the challenge of non-commercially released information and one of it’s most reliable forms of delivery: The Blog.
Dr. Michael Strangelove explores the threat which non-commercial mediated news poses upon the marketplace. This is because the non-commercial media is put into production by amateur journalists, and not by capitalist commercial elite. In fact, “Ken Auletta, author of the book Backstory: Inside the Business of News and media columnist for the New York magazine, also notes that the Internet’s promotion of self-publishing and diversity of opinions ‘scares the heck out of media moguls. It is a distribution source they don’t control.’” (The Empire of Mind: Digital Piracy and the Anti-Movement, p.164)
Online news is different from corporately produced and released information. It is not under the control of corporate control and is not under the control of the corporate elite. These individuals and corporate organizations have no control over what information is released and shared to other over the Web, and therefore are threatened by it. News and information released by corporations, commercial media, is seen as a forma of advertisement. Therefore, non-commercial news, being outside of the corporate sector, could and often does counteract the advertising of the information being released by those in the market place.
It may be noted that commercial media is deeply enrooted in the marketplace; where as non-commercial media displays the exact opposite trend, and has the tendency to focus on the news between the lines of the advertized information of the corporate sector. In fact, the phenomenon of non-commercial news exchange is so great that the number of people involved vastly out number the amount of professional journalists.
Dr. Strangelove notes that non-corporate news has a very weak relationship to the commercial marketplace, and therefore works almost directly against it. This is because corporate media looks to serve the purpose of the economic and capitalist system of the business sector.
In doing so, Dr. Strangelove insists that “we are now witnessing the third major historical shift in the economy, ownership, and structure of news production.” (The Empire of Mind: Digital Piracy and the Anti-Movement, p. 166) This third major shift is acquainted to the fact that towards non-corporate goals up against capitalism. This is because non-corporate news content is produced by amateur writers, who work against the commercial business sector, and are liberated from writing within commercial constraints.
This is a problem because much like the connection between the public being exposed to corporate media (allowing it to shape their values, their beliefs, and they economic habits), the corporate sector fears that non-corporate news will in fact counter act the information/advertizing which they’ve released. The Internet is accessible; therefore, non-corporate mediated news is accessible; which, according to Dr. Strangelove: “visibility is power.”(The Empire of Mind: Digital Piracy and the Anti-Movement, p.167) Research shows that news manipulates public opinion. This would mean that during this third wave of information, the public will be exposed to both corporate and non-corporate media and hence, will be influenced accordingly.
In the section dedicated to the challenges of non-corporate media, Dr. Michael Strangelove declares that one of the most invigorating and significant changes brought about by the Internet is its ability to created a substitute news median. The Internet is redefining journalism as an active public process where all information is welcome, and is not constrained by the corporate sector. Non-corporate news is not only taking place online amongst those involved in common activist groups. It is a social phenomenon gaining wide spread recognition through the use of “discussion groups, Web sites and Web logs, through peer-to-peer file exchange programs, instant messaging, and audio/video online broadcasting…” (The Empire of Mind: Digital Piracy and the Anti-Movement, p.172) and so on.
This brings me to my next focus, one of the main non-corporate news exchange sharing median, the Blog.
Blogs, also known as Web logs allow Internet users produce their very own online content. Anything and everything is at their will, and even with little technical knowledge can add to the subject matter of the Internet.
I am one of these people. Due to the requirements of this course, I am now part of the Blogging community. I will admit that I do not produce what I believe to be non-corporate news, but do (because of the subject content of the course) often find myself questioning the ethics and works of Capitalist society.
“The blogging phenomenon highlights three central aspects of the Internet’s impact upon commercial news: the ability of any Internet user to participate in uncontrolled news production; the sudden expansion in participating in news production; and the ability of the online community to dissect (fact check) the work of the professional journalist.”(The Empire of Mind: Digital Piracy and the Anti-Movement, p.174-175)

Blogging throws all journalistic techniques aside and bring a brutal honesty to the information cycle. It’s driving force is marketable capitalistic society and therefore works against the corporate agenda, therefore deteriorating what they have produced.
It is influential to read the work of the common man—from one amateur to another, scrapping the significance of a journalist—a mediator between corporations and the public. People become vastly exposed to news that has not been fact checked, and though they may not believe all of its content, referring back to Dr. Michael Strangelove’s “visibility is power” this is exactly what online blogging
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